Vasco Yaps ← Back to site
Vasco Mattirolo, creator of Vasco Yaps

Vasco Yaps

@vascoyaps 路 Learning AI. Out Loud.
AI CLAUDE AI NEWS PRODUCTIVITY TOOL REVIEWS
Total Views
1.2M+
40KTikTok followers
65KYouTube views
GrowingInstagram Reels
WeeklyNewsletter
About

"I'm not an AI engineer. I'm someone who got obsessed with figuring out how to use these tools properly."

I'm Vasco. I run real experiments with AI for my own work, document everything out loud, and share what survives contact with reality. My audience is founders, operators, and curious professionals who want practical AI that actually saves them time, no jargon, no hype. If a tool doesn't earn its place in a busy person's workflow, it doesn't make the cut.

By The Numbers
1.2M+
Total Views
40K+
Followers
59K+
Likes
Weekly
Newsletter

Where I reach people

Short-form video is the engine. The newsletter and long-form back it up.

TikTok

@vascoyaps
40K
Followers
1.2M
Views
59.2K
Likes
6.5K
Shares

YouTube

@VascoYaps
64.8K
Views
89
Videos
27s
Avg. watch

Instagram

@vascoyaps
Reels
Cross-posted daily
Growing
Discovery-led

Newsletter

vascoyaps.substack.com
Weekly
Cadence
Free
AI news, in plain language

Who's watching

Audience snapshot from the primary channel. Founders, operators, and professionals, mostly 25 to 54.

Gender

63%
Male
37%
Female

Age

25-3428.5%
35-4428.7%
45-5422.6%
55+13.9%
18-246.3%

Top markets

馃嚭馃嚫 United States13.9%
馃嚚馃嚘 Canada8.0%
馃嚳馃嚘 South Africa6.3%
馃嚘馃嚭 Australia4.9%
馃嚢馃嚜 Kenya3.5%
馃嚘馃嚜 UAE2.7%
馃嚞馃嚙 United Kingdom2.6%

Primarily English-speaking and Gulf markets. Discovery is ~81% For You feed, so reach extends well beyond the follower base.

Worked With

Brands & partners

MB
Machine Brief
AI news, model rankings, and analysis.
St
Strykr.ai
AI-powered trading signals and market intelligence.

Ways to work together

Every collaboration is content first. If I wouldn't use it, I won't post it.

Sponsored video

A dedicated or integrated Short across TikTok, YouTube, and Instagram, scripted in my voice and built around a real use case.

Tool review & demo

An honest, hands-on walkthrough of your product solving a problem my audience actually has. The format that converts best.

Newsletter feature

A placement in the weekly newsletter, paired with the video, to reach the same audience in long form.

Let's build something

If you've got an AI tool worth showing to founders and operators, I'd love to hear about it.

Get in touch vascoyaps.com